This article was published in Australian Dictionary of Biography, Volume 11, (MUP), 1988
Sir Arthur Rickard (1868-1948), real estate developer, was born on 17 November 1868 at Currawang near Lake George, New South Wales, son of Cornish parents William Heath Rickard, miner, and his wife Mary, née Bennett. At 13 he left Bathurst Public School and found employment with E. Webb & Co., hardware merchants. Moving to Sydney aged 17, he worked for Tillock & Co., wholesale grocers, as a commercial traveller. On 28 February 1889 at Waverley he married Annie Eliza Addy. Rickard divorced Annie in December 1901 and gained custody of their son and daughter. On 19 March 1902 he married Nellie Crudge, daughter of architect Thomas Rowe, at St Mark's, Darling Point.
By 1893 Rickard had set up as a mercantile broker and agent for Chaleyer Fisher & Co. Ltd, East India merchants of Melbourne. He himself began importing and about 1899 entered the wholesale grocery business with S. A. Joseph. They secured some government contracts but had trouble with imported foodstuffs infested with weevils. In 1904 Governor Sir Harry Rawson objected to Rickard's proposed appointment as Portuguese consul because Joseph & Rickard had been found supplying goods 'unfit for human consumption' to asylums. Late in the year, in financial difficulties, they broke up the partnership.
A natural salesman, Rickard sought a business requiring less capital than the grocery trade. In January 1904 he registered Arthur Rickard & Co. Ltd, a real estate firm, and developed inventive advertising strategies in contrast to most current property advertising. His strikingly illustrated advertisements urged families to buy rather than rent, availing themselves of 'Rickard's Easy Terms'. In 1905 he subdivided 152 acres (62 ha) at Woy Woy into waterfront residential sites, poultry farms and orchard blocks. A superb self-publicist, in 1909 he launched Rickard's Realty Review, a quarterly (sometimes monthly) magazine which appeared until 1927. 'Rickard's Solar System' described a map of Sydney with a series of radiating arcs and dots pinpointing the extent of his land offerings. On his return from Europe in 1912 the Sun named him as 'Sydney's subdivisional specialist'. By 1916 the 'Solar System' extended to Wyong, the Blue Mountains and Port Hacking. He even persuaded the railway commissioners to build stations at Warrimoo (1918) and Bullaburra (1925) to service his estates. In July 1918 the Review declared that members of the firm were 'fowlanthropists'—specialists in poultry farmlets. Rickard House at 84 Pitt Street opened about 1920.
Rickard was a foundation president (1912-48) of the Millions Club, established in the belief that accelerated British migration would make Sydney the first Australian city to reach a population of one million. He used the club (whose membership included many leading politicians and businessmen) as a platform for pronouncements on immigration, socialism and the economy. He published a pamphlet entitled Population: the Cash Value (1915) in which he argued that the State's population should be increased to nine million. He actively supported the war bond campaigns and was appointed K.B.E. in 1920.
On returning from overseas next year Rickard stressed his preference for the White Australia policy and approved of the way the United States of America had 'wiped out' saloons, horse racing and gambling. In 1926 he was a member of the Australian delegation to the League of Nations General Assembly. He attacked the failure of State governments to populate Australia and called on the Commonwealth to take over migration. Rickard was active on the executives of organizations which aimed to foster migrants, including the State branches of the New Settlers' League of Australia, the Big Brother Movement, Dr Barnardo's Homes and the British Empire League.
In the 1920s Rickard's business interests included many directorships and part-ownership of the Hotel Sydney, Usher's Metropolitan Hotel and The Windsor, Melbourne. He was a director of Sydney Hospital (1917-27), a council-member of the Sydney Regional Plan Convention (1923-24), a fellow of the Royal Colonial Institute (1912), and of the Royal Geographical Society of London (1924), vice-president of the Defence of Australia League and president of the Japan-Australia Society—although he considered the Japanese unsuitable immigrants, he admired their ambition and social welfare system. A member of the Sane Democracy League, he worked for several taxpayers' associations advocating public economy and in 1935 attacked taxes on mortgages. Rather square-faced, with a dark, clipped moustache, he enjoyed golf and motoring and belonged to the Imperial Service Club. In 1928 he donated an elaborate floral clock to Taronga Zoological Park.
One of Rickard's advertisements in 1922 had proclaimed 'we are in business for all time'. He did not, however, foresee the Depression nor how difficult it would be to sell his landholdings on the urban fringe. Many of the blocks sold on 'Rickard's Easy Terms' were returned to the company which had to pay rates on land which had no immediate sales potential. Arthur Rickard & Co. Ltd went into voluntary liquidation in 1930 with Rickard as liquidator. The family's heavily mortgaged mansion—Berith Park at Wahroonga—was sold and they moved to a more modest home at Killara. Dowell O'Reilly wrote in 1913 that the country around Bankstown had been cut up into lots 'suitable for anything from poultry-farming to the residence of the Governor General'.
In a city preoccupied with real estate Rickard was the outstanding land developer of his era, his extroverted personality showed through most of his advertisements. He died in the Scottish Hospital, Paddington, on 13 April 1948 and was cremated. His wife, their two sons and two daughters, and the children of his first marriage survived him. His eldest son Lieutenant-Colonel A. L. Rickard, M.C., D.S.O., served in both world wars and his youngest son Douglas was chairman of the Australian Postal Commission in the 1970s. Sir Arthur left a modest estate valued for probate at £12,623. His portrait by John Longstaff is held by the successor to the Millions Club, the Sydney Club.
Peter Spearritt, 'Rickard, Sir Arthur (1868–1948)', Australian Dictionary of Biography, National Centre of Biography, Australian National University, http://adb.anu.edu.au/biography/rickard-sir-arthur-8206/text14357, accessed 23 May 2013.
This article was first published in hardcopy in Australian Dictionary of Biography, Volume 11, (MUP), 1988